Google's 200 Position Factors: The Complete List
You Probably already know that Google uses about 200 rank factors in their algorithm...
However, What the heck are they?
Nicely Today you're in for a treat because I have assembled a complete list.
Some are proven.
Some Are controversial.
Others are SEO nerd speculation.
Outbound Link Theme:
According Into Moz, search engines can use the content of those pages you link to as a result sign. For instance, in case you've got a page about cars that hyperlinks to movie-related pages, then this can tell Google that your page is all about the movie Automobiles, not the automobile.
Keyword As First Word in Domain:
A Domain that begins with their target keyword has an edge over sites that do not have the keyword in their domain or have the keyword in the center or end of their domain.
Public vs. Private WhoIs:
Private WhoIs information could possibly be a indication of "something to hide". Matt Cutts is quoted as saying at Pubcon 2006:
"...When I checked the whois on these, they had "whois privacy security service" on them. That is relatively uncommon. ...Getting whois privacy turned on isn't automatically bad, but once you get several of these factors all together, you are often referring to a very different type of webmaster compared to the fellow who just has a single site or so."
Magnitude Of Content Updates:
The Significance of edits and changes is also a freshness element. Adding or removing whole sections is a more significant upgrade than switching around the order of a couple words.
Keyword Word Order:
An Exact match of a searcher's key word in a page's content will generally rank greater compared to the exact same keyword phrase in another order. For example: consider a look for: "cat shaving methods". A page optimized for the term "cat shaving techniques" will rank greater than a page optimized for "methods for shaving a cat". This is a good example of why keyword research is really, really important.